Klaviyo for Shopify: The Flows You Need and the Numbers to Hit

Email marketing specialist Mel Driver breaks down the Klaviyo flows every Shopify store needs, the open and click-through rates worth aiming for, and how often to email your list. She also covers segmentation, selling subscriptions, cashback loyalty, SMS, and the most common Klaviyo account mistakes.

Links Mentioned

• Mel Driver: https://meldriver.co
• Klaviyo: https://www.klaviyo.com
• Redeemly (affiliate link): https://apps.shopify.com/cashback-redeemly?sref=rl_QMs4GlR5

Watch This Episode on YouTube

• https://www.youtube.com/watch?v=TTyGr9-LHBo

Chapters

• 0:00 Intro
• 0:32 From Skincare Brand to Klaviyo
• 4:43 Core Flows Every Store Needs
• 7:21 Anniversary and Birthday Flows
• 10:18 Why Mel Skips Split Tests
• 11:40 Open and Click-Through Benchmarks
• 13:30 Campaigns and Engaged Segments
• 16:41 How Often to Email Your List
• 17:18 Writing Emails People Open
• 21:20 How to Think About Unsubscribes
• 22:59 Selling Subscriptions With Email
• 25:33 Cashback vs. Points Loyalty
• 28:12 Segments Worth Building
• 29:49 Where SMS Fits
• 31:03 Common Klaviyo Account Mistakes
• 34:56 Flows Based on Purchases
• 37:12 Wrapping Up

Book a Call

• Book a Call with Patrick: https://calendly.com/patrickriceco/strategy-call
• Book a Call with Leighton: https://cal.com/leightontaylor/discovery-call?utm_source=podcast

Work with Us

• Work with Patrick (SEO and Google Ads): https://patrickriceco.com/
• Work with Leighton (Shopify Store Builds, Migrations, & Ongoing Support): https://envision.io

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