Patrick Rice's Story: From YouTuber to Shopify Agency Owner

Patrick Rice started a Minecraft YouTube channel at 13 and made his first $3,000 online before he had ever heard of SEO. He walks Leighton through the whole path to running a Shopify SEO and Google Ads agency, including the client he lost to a migration that went sideways and the point where managing everything himself turned into a ceiling.

Links Mentioned

• E&R Business Consulting (Traci Eisenberg-Rayburn, Patrick's business coach): https://www.erbusinessconsulting.com/
• Patrick's old Minecraft video: https://www.youtube.com/watch?v=sq51xW8pYqg

Watch This Episode on YouTube

• https://youtu.be/9bTCzlZG3zI

Chapters

• 0:00 Intro
• 1:23 The Minecraft YouTube channel
• 3:35 Accidental link building
• 4:30 First SEO job at 18
• 7:27 How PRC started
• 9:15 Going independent too early
• 10:31 Four years as a freelancer
• 13:28 Knowing your agency numbers
• 15:38 Getting into Shopify SEO
• 17:06 The migration that cost a client
• 19:17 The cold email that landed
• 22:41 Referrals and LinkedIn
• 25:02 LinkedIn is saturated now
• 26:48 Hitting the growth ceiling
• 29:58 Ownership versus tasks
• 33:40 The hire who quit in 4 days
• 35:52 How much to document
• 38:30 Where AI fits now
• 40:17 Ads first, then SEO
• 41:45 Wrapping Up

Book a Call

• Book a Call with Patrick: https://calendly.com/patrickriceco/strategy-call
• Book a Call with Leighton: https://cal.com/leightontaylor/discovery-call?utm_source=podcast

Work with Us

• Work with Patrick (SEO and Google Ads): https://patrickriceco.com/
• Work with Leighton (Shopify Store Builds, Migrations, & Ongoing Support): https://envision.io

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