Product Pages That Actually Convert (CRO + SEO)

Your product page is the most important page on your store, so in this episode we break down how to optimize it for both conversion rate and SEO. We cover product imagery, reviews and social proof, cross-sells and bundles, unique product content, structured data, and page speed for Shopify stores.

Links Mentioned

• Judge.me (reviews): https://judge.me
• Stamped (reviews): https://stamped.io
• Okendo (reviews): https://www.okendo.io
• Trustpilot: https://www.trustpilot.com
• Frequently Bought Together (Shopify app): https://apps.shopify.com/frequently-bought-together
• Ilana's JSON-LD for SEO (Shopify app): https://apps.shopify.com/json-ld-for-seo
• WebPageTest: https://www.webpagetest.org
• Google PageSpeed Insights: https://pagespeed.web.dev
• Google Search Console: https://search.google.com/search-console
• Google Merchant Center: https://merchants.google.com
• Schema.org: https://schema.org

Chapters

• 0:00 Intro
• 0:35 Why Product Pages Matter
• 2:34 Product Imagery
• 8:15 Reviews & Social Proof
• 9:48 The Fear of Bad Reviews
• 14:40 Upsells, Subscriptions & AOV
• 18:16 Cross-Sells, Bundles & Free Shipping
• 23:35 Pricing & Competition
• 25:55 Unique Product Content
• 30:08 Specs, FAQs & Part Numbers
• 34:21 Schema & Structured Data
• 37:47 Page Speed: How Much Matters
• 39:24 Page Speed Hacks to Avoid
• 41:14 Core Web Vitals & Tools
• 44:44 Theme Updates & OS 2.0
• 45:32 Wrapping Up

Book a Call

• Book a Call with Patrick: https://calendly.com/patrickriceco/strategy-call
• Book a Call with Leighton: https://cal.com/leightontaylor/discovery-call?utm_source=podcast

Work With Us

• Work with Patrick (SEO and Google Ads): https://patrickriceco.com/
• Work with Leighton (Shopify Store Builds, Migrations, & Ongoing Support): https://envision.io

You may notice that our content sometimes includes affiliate links or sponsored content. We may receive compensation for this type of content, which supports the work we do at no cost to you.