Shopify AOV: How to Increase Your AOV (and the Mistake that Backfires)

Everyone wants to increase their AOV (Average Order Value), but it's not always clear how. Leighton and Patrick break down what actually moves AOV in the right direction: free shipping thresholds with dynamic progress bars, relevant cart cross-sells, frequently bought together widgets, build-your-own bundles, and post-purchase upsells, plus the two cross-sell mistakes that cost stores trust and revenue.

Links Mentioned

• Rebuy (Smart Cart, cross-sells, and A/B testing): https://www.rebuyengine.com/
• Baymard Institute (cart and checkout UX research): https://baymard.com/
• Monster Cart Upsell (Shopify app): https://apps.shopify.com/monster-upsells
• Checkout Blocks (Shopify's checkout customization app): https://help.shopify.com/en/manual/checkout-settings/checkout-blocks

Watch This Episode on YouTube

• https://youtu.be/oJQgzmeDnSg

Chapters

• 0:00 Intro
• 0:33 Is AOV Advice Overhyped?
• 1:44 What AOV Actually Means
• 2:14 How AOV Compounds With Conversion Rate
• 3:48 Margins and Knowing Your Numbers
• 4:39 Free Shipping Threshold Messaging
• 6:02 Static Message vs Dynamic Progress Bar
• 7:09 Cart Cross-Sells and Two Big Mistakes
• 10:30 Lessons From Retail Checkout Aisles
• 11:33 Limits of Shopify's Recommendations
• 12:17 Frequently Bought Together Widgets
• 13:43 Recommending Items to Hit Free Shipping
• 16:07 Testing With Rebuy's Smart Cart
• 19:46 Build-Your-Own Bundles
• 21:07 Tailoring Tactics to Your Industry
• 22:29 Checkout and Post-Purchase Upsells
• 26:13 How Much You Can Realistically Upsell
• 27:12 Recap: The Quickest AOV Wins
• 28:02 A/B Testing and Collection Design
• 30:15 Starter Kits and Gift Bundles
• 30:51 Gift Wrap and Personalization
• 32:16 Content That Drives Bundle Sales
• 33:01 Subscriptions as an AOV Play
• 34:01 AOV, LTV, and What's Next
• 35:04 Wrapping Up

Book a Call

• Book a Call with Patrick: https://calendly.com/patrickriceco/strategy-call
• Book a Call with Leighton: https://cal.com/leightontaylor/discovery-call?utm_source=podcast

Work with Us

• Work with Patrick (SEO and Google Ads): https://patrickriceco.com/
• Work with Leighton (Shopify Store Builds, Migrations, & Ongoing Support): https://envision.io

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